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UNESCO Volunteer Recruitment

UX Redesign for Clarity & Conversion
WebsiteNonprofitB2C
Team (1)
UX/UI Designer (me)
Timeline Jan 2025|May 2025
Tool
FigmaFigma
    UNESCO Volunteer Recruitment main hero image
    Overview

    UNESCO mobilizes global education and heritage work, and this redesign shortens the path from interest to volunteer, intern, and career roles on the site.

    Self-initiated redesign concept, not affiliated with or commissioned by UNESCO.

    01 · Problem Statement

    Usability barriers blocking engagement

    Through an initial heuristic evaluation and user research, it became clear that the UNESCO website suffered from content discoverability issues, navigation inconsistencies, and unclear role descriptions.

    Potential volunteers and professionals encountered:

    Hidden career pathways

    Difficulty locating the Career and Volunteering search sections from the homepage.

    Loading without feedback

    Delays in page loading without visual feedback, causing frustration.

    Confusing filters

    Confusing categorizations and overlapping filter functionalities on the job board.

    Text-heavy listings

    Large blocks of text without proper hierarchy, making it hard to understand internship and volunteer requirements.

    02 · Project Goals

    Guiding objectives for the redesign

    Improve Discoverability

    Create clear, accessible pathways to NGO partnerships, volunteering opportunities, and student programs.

    Enhance Clarity

    Redesign job and volunteer listings to clearly define responsibilities, required skills, and expected duration.

    Streamline Navigation

    Fix redundant filters and provide intuitive viewing options (Map, List, and Gallery views) for career searching.

    Increase Engagement

    Optimize the website's structure to reduce user frustration and drive higher participation in UNESCO's initiatives.

    03 · Key Solutions

    High-fidelity redesign

    Homepage career search, clearer filters and views, scannable listings, and loading feedback, all aligned to UNESCO's global brand.

    Solution 01

    Career search on home

    Search, stats, and job alerts live on the homepage, not buried off-site.

    Homepage: career search and calls-to-action up front.

    Solution 02

    Filters & views

    Filters match role types; users switch map, list, or gallery view.

    UNESCO Career Page Gallery View
    Gallery view.
    UNESCO Career Page List View
    List view.
    UNESCO Career Page Map View
    Map view.

    Solution 03 & 04

    Listings & performance

    Scannable role pages (skills, duration, duties) plus loading indicators so waits feel intentional.

    Inner job page: scannable role details.
    04 · Design Process

    From research to tested solution

    I structured the full research program around a usability test plan, then layered survey findings, personas, and a career portal audit to guide the redesign.

    Phase 01 · Research

    Usability Test Plan

    Three scenarios: partnerships, volunteering, students.

    Usability Test Plan Dashboard with script and observation framework
    Test plan dashboard and observation sheet.

    Usability issues by site area: participant task log

    Bar length = number of usability issues logged in each area. Higher counts mean more participant friction during tasks (6 participants; values are issue totals).

    Navigation paths
    5
    Search function
    4
    Careers & internships
    5
    Loading & mobile
    2
    6 Test participants
    17 Issues logged
    10 Areas in scope

    Source: usability test plan dashboard & issues log · Mar 15–21, 2025

    Phase 02 · Survey

    User Experience Research

    Motivated users, limited time: navigation was the main blocker.

    Ten respondents in a UX survey cited confusing navigation and unclear ways to get involved more than lack of interest, and they still wanted career growth and impact.

    Findings drove shorter paths to opportunities and clearer engagement entry points.

    Issues by type: usability study summary

    17 Issues
    • Minor Issue31.0%
    • Suggestion20.7%
    • Major Issue20.7%
    • Blocker Issue20.7%
    • Strong Suggestion6.9%

    Source: study summary dashboard · issue shares match usability synthesis; survey n=10 cited in research notes

    UNESCO user research issues and feedback documentation
    Issues and feedback captured during research: informing navigation and content priorities.
    Phase 03 · Personas

    Design Targets

    Student, advocate, innovator: three design targets.

    Li Wei (22) needs onboarding; Aarav Mehta (35) wants transparent long-term impact; Alex Chen (29) needs flexible, skill-based short-term roles.

    Persona: The Curious Student, Li Wei, 22
    Persona: The Cultural Advocate, Aarav Mehta, 35
    Persona: The Impact Innovator, Alex Chen, 29
    Phase 04 · Audit

    Career Portal Blockers

    Career search buried off-site: filters that don't match the job list.

    A Career Portal audit found search off the main site, filters that didn't match listings, and dense copy that slowed scanning.

    Original UNESCO website interface showing buried navigation and dense text layout
    Original site: career search buried off the main experience.
    Original UNESCO career job board with overlapping filters and text-heavy listings
    Job board: filters that didn't match listings.
    Phase 05 · Testing

    Iteration

    Loading indicators and hover cues reduced hesitation in tested flows.

    By testing these user flows, I identified exactly where users hesitated. I iterated on visual feedback, adding loading indicators to reduce perceived wait times and refining hover cues that were missing in the original experience.

    Phase 06 · Ideation

    Information Architecture

    Career search on the home page: filters rebuilt to match the job list.

    Career search moved to the homepage; filters now match the job list, with stats, featured jobs, and alerts to cut extra navigation.

    UNESCO redesign wireframes showing homepage search and career filtering structure
    Wireframes: homepage search surfaced at the top and a reorganized career filtering system.
    05 · Reflection & Impact

    Clearer paths to participate

    UNESCO's scale demands focus: persona-led IA and aligned filters turned a dense job board into paths that match how much time each user can give.

    Vision

    Volunteering and engagement feel accessible, clear, and worth exploring.

    Problems solved

    Fewer dead-ends, scannable listings, and filters that match the job board.

    Goals achieved

    Tested flows for students, skill-based roles, and long-term advocates.

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